Local Web Page Designers Jax Florida: Reliable Web Production Improves Online Existence

User User Interface (UI) and User Experience (UX) Style: The Heart of Website Style

Ever arrived at a website and instantly felt lost? Or maybe you were continuously disappointed attempting to find what you required? That's frequently the result of neglecting User User interface (UI) and User Experience (UX) style (Fisher Agency). Think of strolling into a shop where the products are scattered randomly, and the signs are confusing. You 'd most likely turn around and leave, right? The exact same is real for websites. A complicated or clunky site style can result in high bounce rates and missed out on opportunities. User experience is not just about aesthetic appeals; it's about producing a seamless, instinctive journey for your visitors. It's about understanding their requirements and crafting a site that prepares for and fulfills those requirements easily

The Difficulties of Neglecting UI/UX

Creating a site that is both visually attractive and simple to use can be a complex endeavor. Lots of organizations struggle with:

• Navigation Issues: Visitors can't discover what they're trying to find. Imagine a potential customer frantically trying to find your services page, only to quit after limitless scrolling and clicking.
• Poor Mobile Responsiveness: In today's mobile-first world, a website that doesn't adjust to various screen sizes is a major turnoff. It's like trying to fit a square peg in a round hole-- it simply does not work.
• Irregular Branding: A disjointed visual experience can puzzle visitors and dilute your brand identity. Think about it as sending out blended signals-- are you professional or lively? Trusted or experimental?
• Slow Loading Times: In the age of pleasure principle, slow packing times are a death knell for websites. Every 2nd counts, and a delay can send visitors running to your competitors.

Fisher Agency: Crafting Exceptional Digital Experiences

At Fisher Agency, we comprehend that site design is more than simply creating a pretty page; it's about crafting an experience. We dive deep into understanding your target audience, their behaviors, and their requirements. We then translate this knowledge into an aesthetically sensational and highly functional website that drives outcomes. We don't simply construct websites; we construct digital experiences that mesmerize, engage, and transform.

Our Method to UI/UX

Our company believe that great UI/UX is the foundation of efficient site design. Here's how we ensure your site stands apart:

1. User-Centric Style: We put your users at the heart of everything we do. Our styles are based upon substantial user research and testing, guaranteeing that your site fulfills their requirements and expectations.
2. User-friendly Navigation: We create clear and sensible navigation structures that make it simple for visitors to discover what they're trying to find. Bid farewell to discouraging dead ends and hi to smooth browsing.
3. Mobile-First Approach: We develop with mobile in mind, making sure that your site looks and operates perfectly on all gadgets. Reach your audience wherever they are, whenever they desire.
4. Brand name Consistency: We ensure that your site shows your brand identity, developing a cohesive and remarkable experience for your visitors. Construct trust and recognition with a consistent visual presence.
5. Performance Optimization: We enhance your website for speed and efficiency, guaranteeing that it loads quickly and runs smoothly. Keep your visitors engaged and reduce bounce rates with a lightning-fast experience.

With Fisher Agency, you're not just getting a site; you're getting a strategic tool developed to accomplish your organization objectives. Let us help you create a digital experience that sets you apart from the competition and drives meaningful outcomes. It's time to turn your site into an effective possession that works for you, not versus you.

Website Style Solutions in Jacksonville, FL

Jacksonville, Florida, a lively city on the Atlantic coast, boasts a population of over 900,000 residents, making it the most populous city in Florida. Known for its stunning beaches, extensive park system, and flourishing organization environment, Jacksonville uses an unique blend of urban amenities and natural charm. The city's strong economy, varied culture, and warm climate make it an appealing location to live and work.

For a totally free assessment and expert guidance on Site Style, reach out to Fisher Agency today - Fisher Agency. They can assist you produce a website that satisfies your specific needs and goals

1. Downtown Jacksonville: Downtown Jacksonville represents the core economic hub of Jacksonville, Florida, known for its dynamic mix of historic architecture and contemporary skyscrapers. It features cultural sites, waterfront parks, and a variety of dining and entertainment options.
2. Southside: Southside is a vibrant district in Jacksonville, FL, known for its combination of residential communities, malls, and business districts. It offers a blend of city convenience and suburban comfort, making it a well-liked area for households and workers.
3. Northside: Northside is a large district in Jacksonville, FL, known for its varied communities and factory areas. It features a blend of residential neighborhoods, parks, and commercial zones, aiding the city's growth and development.
4. Westside: Westside is a dynamic district in Jacksonville, FL, known for its multicultural community and deep cultural heritage. It features a mix of housing areas, shops, and parks, offering a special blend of urban and suburban living.
5. Arlington: Arlington is a dynamic district in Jacksonville, FL, known for its mix of housing communities and commercial zones. It features parks, shopping centers, and access to the St. Johns River, making it a well-liked area for households and outdoor enthusiasts.
6. Mandarin: Mandarin stands as a historic neighborhood in Jacksonville, Florida, known for its beautiful riverfront views and charming small-town atmosphere. It features lush parks, local shops, and a deep cultural heritage dating back to the 19th century.
7. San Marco: San Marco is a lively neighborhood in Jacksonville, FL, known for its heritage architecture and picturesque town center. It offers a mix of boutique shops, restaurants, and cultural attractions, making it a popular destination for residents and visitors alike.
8. Riverside: Riverside is a lively neighborhood in Jacksonville, FL, known for its historic architecture and thriving arts scene. It offers a blend of unique shops, restaurants, and scenic riverfront parks, making it a favored destination for locals and visitors alike.
9. Avondale: Avondale is a charming neighborhood in Jacksonville, FL, known for its historic architecture and thriving local shops. It offers a combination of residential areas, trendy restaurants, and cultural attractions along the St. Johns River.
10. Ortega: Ortega is a charming and scenic neighborhood in Jacksonville, FL, known for its attractive waterfront homes and shady streets. It offers a pleasant blend of old Southern architecture and modern amenities, making it a coveted residential area.
11. Murray Hill: Murray Hill is a lively historic neighborhood in Jacksonville, FL, known for its quaint bungalows and diverse local businesses. It offers a blend of residential comfort and a bustling arts and dining scene, making it a well-liked destination for residents and visitors alike.
12. Springfield: Springfield is a historic neighborhood in Jacksonville, FL, known for its appealing early 20th-century architecture and dynamic community. It features a blend of residential homes, local businesses, and cultural attractions, making it a favored area for both residents and visitors.
13. East Arlington: East Arlington is a dynamic neighborhood in Jacksonville, FL, known for its varied community and easy access to retail and leisure spots. It features a combination of residential homes, parks, and shops, making it a appealing place to live.
14. Fort Caroline: Fort Caroline is a heritage district in Jacksonville, FL, known for its rich colonial history and proximity to the site of the 16th-century French fort. It includes a combination of residential areas, parks, and cultural landmarks that reflect its heritage.
15. Greater Arlington: Greater Arlington in Jacksonville, FL, is a vibrant district known for its housing areas, shopping centers, and green spaces. It offers a combination of suburban lifestyle with close proximity to downtown Jacksonville and beach areas.
16. Intracoastal West: Intracoastal West is a lively neighborhood in Jacksonville, FL, known for its beautiful waterways and nearness to the Intracoastal Waterway. It offers a combination of homes and businesses, providing a special mix of city convenience and natural beauty.
17. Jacksonville Beaches: Jacksonville Beaches is a lively coastal locale in Jacksonville, FL, renowned for its beautiful beaches and peaceful atmosphere. It features a mix of housing areas, local shops, and recreational activities along the Atlantic Ocean.
18. Neptune Beach: Neptune Beach is a charming beachside area located in Jacksonville, Florida, known for its stunning beaches and calm atmosphere. It offers a blend of housing areas, local shops, and dining options, making it a popular destination for both residents and visitors.
19. Atlantic Beach: Atlantic Beach is a coastal community located in Jacksonville, Florida, known for its stunning beaches and relaxed atmosphere. It offers a combination of residential areas, local shops, and outdoor recreational activities along the Atlantic Ocean.
20. Jackson Beach: Jacksonville Beach is a lively beachside community in Jacksonville, FL, known for its stunning beaches and bustling boardwalk. It offers a variety of residential neighborhoods, local shops, restaurants, and recreational activities, making it a popular destination for both residents and visitors.
21. Baldwin: Baldwin is a small town located within Duval County, near Jacksonville FL, Florida, known for its historic charm and tight-knit community. It features a blend of housing areas, local businesses, and scenic parks, offering a calm, suburban atmosphere.
22. Oceanway: Oceanway is a housing neighborhood in Jacksonville, Florida, known for its quiet atmosphere and kid-friendly amenities. It features a range of housing options, parks, and local businesses, making it a popular area for residents seeking a close-knit environment.
23. South Jacksonville: South Jacksonville is a vibrant district in Jacksonville, FL, known for its residential neighborhoods and local businesses. It offers a blend of historic charm and contemporary conveniences, making it a well-liked area for families and career people.
24. Deerwood: Deerwood is a well-known neighborhood in Jacksonville, FL, known for its upscale residential communities and well-maintained green spaces. It offers a mix of elegant homes, golf courses, and close access to shopping and dining options.
25. Baymeadows: Baymeadows is a lively district in Jacksonville, FL, known for its blend of residential neighborhoods and commercial areas. It offers a variety of shopping, dining, and recreational options, making it a popular destination for locals and visitors alike.
26. Bartram Park: Bartram Park is a lively neighborhood in Jacksonville, FL, known for its up-to-date residential communities and proximity to nature. It offers a mix of urban amenities and outdoor recreational activities, making it a popular choice for families and professionals.
27. Nocatee: Nocatee is a planned community located near Jacksonville, FL, known for its welcoming atmosphere and comprehensive amenities. It features green spaces, paths, and recreational facilities, making it a favored choice for residents seeking a vibrant suburban lifestyle.
28. Brooklyn: Brooklyn is a lively district in Jacksonville, FL, known for its historic charm and tight-knit community. It offers a combination of residential homes, local businesses, and heritage sites that showcase the area's rich heritage.
29. LaVilla: LaVilla is a historical area in Jacksonville FL, recognized because of its extensive cultural heritage and lively arts scene. Once a thriving African American community, it had a major role in the urban music and entertainment past.
30. Durkeeville: Durkeeville is a historic in Jacksonville, Florida, known for its strong African American heritage and dynamic community. It features a combination of residential areas, local businesses, and cultural landmarks that reflect its strong foundation in the city's history.
31. Fairfax: Fairfax is a lively neighborhood in Jacksonville, FL, known for its historic charm and close-knit community. It features a mix of residential homes, small businesses, and green spaces, offering a friendly atmosphere for residents and visitors alike.
32. Lackawanna: Lackawanna is a housing neighborhood in Jacksonville, Florida, known for its quiet streets and friendly atmosphere. It features a mix of detached houses and local businesses, contributing to its cozy vibe within the city.
33. New Town: New Town is a well-known neighborhood in Jacksonville, FL, known for its robust community spirit and deep cultural heritage. It features a mix of residential areas, local businesses, and community organizations striving to revamp and upgrade the district.
34. Panama Park: Panama Park is a housing neighborhood in Jacksonville, FL, known for its quiet streets and neighborly atmosphere. It offers convenient access to local amenities and parks, making it an attractive area for households and professionals.
35. Talleyrand: Talleyrand is a heritage neighborhood in Jacksonville, Florida, known for its living charm and proximity to the St. Johns River. The area features a mix of classic homes and local businesses, reflecting its rich community heritage.
36. Dinsmore: Dinsmore is a residential neighborhood located in Jacksonville, Florida, known for its calm streets and neighborly atmosphere. It features a mix of single-family homes and local amenities, offering a residential feel within the city.
37. Garden City: Garden City is a lively neighborhood in Jacksonville, FL, known for its mix of residential homes and local businesses. It offers a tight-knit community atmosphere with convenient access to city amenities.
38. Grand Park: Grand Park is a vibrant neighborhood in Jacksonville, Florida, known for its historic charm and mixed community. It features tree-lined streets, local parks, and a range of small businesses that contribute to its welcoming atmosphere.
39. Highlands: Highlands is a lively neighborhood in Jacksonville, FL known for its attractive residential streets and local parks. It offers a blend of historic homes and modern amenities, creating a inviting community atmosphere.
40. Lake Forest: Lake Forest is a housing neighborhood located in Jacksonville, Florida, known for its calm streets and kid-friendly atmosphere. It features a mix of single-family homes, parks, and local amenities, making it a attractive community for residents.
41. Paxon: Paxon is a housing neighborhood located in the western part of Jacksonville, Florida, known for its varied community and affordable housing. It features a mix of detached houses and local businesses, contributing to its close-knit, suburban atmosphere.
42. Ribault: Ribault is a lively neighborhood in Jacksonville, Florida, known for its varied community and residential charm. It features a mix of heritage homes and local businesses, enhancing its unique cultural identity.
43. Sherwood Forest: Sherwood Forest is a residential neighborhood in Jacksonville, FL, known for its leafy streets and welcoming atmosphere. It features a combination of historic and contemporary homes, offering a quiet suburban feel close to city amenities.
44. Whitehouse: Whitehouse is a residential neighborhood located in Jacksonville, Florida, known for its peaceful streets and neighborly atmosphere. It features a mix of detached houses and local amenities, making it a popular area for families and professionals.
45. Cedar Hills: Cedar Hills is a thriving neighborhood in Jacksonville, FL, known for its varied community and quick access to local amenities. It offers a mix of residential and commercial areas, adding to its active and welcoming environment.
46. Grove Park: Grove Park is a residential neighborhood in Jacksonville, Florida, known for its lovely historic homes and tree-lined streets. It offers a tight-knit community atmosphere with quick access to downtown facilities and parks.
47. Holiday Hill: Holiday Hill is a residential neighborhood in Jacksonville, Florida, known for its peaceful streets and close-knit community. It offers easy access to local parks, schools, and shopping centers, making it a attractive area for families.
48. Southwind Lakes: Southwind Lakes is a residential neighborhood in Jacksonville, FL known for its tranquil lakes and tidy community spaces. It offers a calm suburban atmosphere with easy access to local amenities and parks.
49. Secret Cove: Secret Cove is a peaceful waterfront neighborhood in Jacksonville, FL, known for its peaceful atmosphere and beautiful views. It offers a mix of residential homes and natural landscapes, making it a well-liked spot for outdoor enthusiasts and families.
50. Englewood: Englewood is a dynamic neighborhood in Jacksonville, FL, known for its varied community and deep cultural heritage. It offers a mix of residential areas, local businesses, and recreational spaces, making it a bustling part of the city.
51. St Nicholas: St. Nicholas is a historic neighborhood in Jacksonville, Florida, known for its appealing early 20th-century architecture and lively community atmosphere. It offers a mix of residential homes, local businesses, and cultural landmarks, making it a one-of-a-kind and inviting area within the city.
52. San Jose: San Jose is a vibrant district in Jacksonville, FL, known for its living communities and shopping zones. It offers a combination of suburban living with close proximity to green spaces, shopping, and restaurants.
53. Pickwick Park: Pickwick Park is a residential neighborhood in Jacksonville, Florida, known for its tranquil streets and neighborly atmosphere. It offers a mix of single-family homes and local amenities, making it a desirable area for families and professionals.
54. Lakewood: Lakewood is a lively neighborhood in Jacksonville, FL known for its classic charm and diverse community. It features a combination of houses, local businesses, and parks, offering a welcoming atmosphere for residents and visitors alike.
55. Galway: Galway is a residential neighborhood in Jacksonville, FL, known for its residential atmosphere and community-oriented living. It features a mix of single-family homes and local amenities, providing a peaceful and family-friendly environment.
56. Beauclerc: Beauclerc is a housing neighborhood in Jacksonville, Florida, known for its calm streets and family-friendly atmosphere. It offers a mix of detached houses and local amenities, making it a well-liked choice for residents seeking a suburban feel within the city.
57. Goodby's Creek: Goodby's Creek is a living neighborhood in Jacksonville, FL, known for its quiet atmosphere and proximity to nature. It offers a mix of suburban living with easy access to nearby amenities and parks.
58. Loretto: Loretto is a classic neighborhood in Jacksonville, Florida, known for its quaint residential streets and friendly community atmosphere. It features a blend of architectural styles and offers convenient access to downtown Jacksonville and nearby parks.
59. Sheffield: Sheffield is a housing neighborhood in Jacksonville, FL, known for its quiet streets and friendly atmosphere. It features a blend of private residences and local parks, making it a well-liked area for families.
60. Sunbeam: Sunbeam is a lively neighborhood in Jacksonville, FL, known for its quaint residential streets and robust community spirit. It offers a mix of historic homes and local businesses, creating a friendly atmosphere for residents and visitors alike.
61. Killarney Shores: Killarney Shores is a living neighborhood in Jacksonville FL, Florida, famous for its tranquil streets and friendly community. It provides convenient access to local parks, schools, and shopping centers, which makes it a attractive area for families.
62. Royal Lakes: Royal Lakes is a housing neighborhood in Jacksonville FL, known for its serene environment and welcoming atmosphere. It features well-maintained homes, local parks, and simple access to nearby schools and shopping centers.
63. Craig Industrial Park: Craig Industrial Park is a industrial and industrial area in Jacksonville, FL, known for its combination of storage facilities, production plants, and logistics hubs. It serves as a vital hub for area companies and contributes significantly to the city's economy.
64. Eastport: Eastport is a dynamic neighborhood in Jacksonville, FL, known for its historic charm and riverside views. It offers a blend of residential areas, local businesses, and recreational spaces along the St. Johns River.
65. Yellow Bluff: Yellow Bluff is a living neighborhood in Jacksonville, Florida, known for its peaceful streets and friendly community. It offers a mix of suburban homes and local amenities, providing a pleasant living environment.
66. Normandy Village: Normandy Village is a housing community in Jacksonville, FL, known for its mid-20th-century residences and family-friendly atmosphere. It provides easy access to nearby recreational areas, educational institutions, and shopping centers, making it a popular choice for residents.
67. Argyle Forest: Argyle Forest represents a residential area in Jacksonville, FL, known for its kid-friendly atmosphere and close access to shopping and schools. It offers a variety of single-family homes, parks, and recreational facilities, rendering it a favored choice for suburban living.
68. Cecil Commerce Center: Cecil Commerce Center is a extensive industrial & commercial district in Jacksonville, Florida, known for its advantageous location and comprehensive transportation infrastructure. It serves as a center for logistics, production, and distribution businesses, contributing significantly to the local economy.
69. Venetia: Venetia is a residential neighborhood in Jacksonville, Florida, known for its calm streets and suburban atmosphere. It offers easy access to nearby parks, schools, and shopping centers, making it a well-liked area for families.
70. Ortega Forest: Ortega Forest is a lovely housing area in Jacksonville, FL, known for its historic homes and lush, tree-lined streets. It offers a peaceful suburban atmosphere while being easily close to downtown Jacksonville.
71. Timuquana: Timuquana is a residential neighborhood located in Jacksonville, Florida, known for its peaceful streets and public parks. It offers a combination of detached houses and close proximity to nearby amenities and schools.
72. San Jose Forest: San Jose Forest is a living neighborhood located in Jacksonville, Florida, known for its green greenery and kid-friendly atmosphere. The area features a mix of single-family homes and local parks, offering a quiet suburban environment.
73. E-Town: E-Town is a lively neighborhood located in Jacksonville, Florida, known for its diverse community and heritage significance. It features a blend of residential areas, local businesses, and cultural landmarks that add to its unique character.

Fisher Agency

5.0(66)

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

+1 904-398-3699

7C6R+RW Secret Cove, Jacksonville, FL, USA

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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5.0

66 reviews

"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

"This company actually cares and that is where quality derives."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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Current address

4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

🔗

Website

https://www.fisherdesignandadvertising.com/

📞

Phone

+19043983699

✔️

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Claimed

📍

Latitude/Longitude

30.262118,-81.557685

🔖

Categories

Website designer, Advertising agency, Graphic designer, Internet marketing service, Marketing agency, Marketing consultant, Video production service

🌎

Place ID

ChIJgSbVpEq25YgRNbsVDFD0gUc

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/g/1261lq4x5

➕

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🏢

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Digital Marketing, Traditional Marketing, Creative Marketing

Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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Growing Businesses

SINCE 1989

When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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Our team of marketing specialists are here to walk you through every step of the process in freshening up your marketing to where you want it to be. Call or send a message to schedule a no-cost marketing consultation in our office in San Marco, Jacksonville, FL or via Google Meet or Zoom to grow your business and more.

• Schedule a free 15-minute call
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• Develop and grow your brand

If you have any questions, you can call us at 904-398-3699 x 1.

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Our Marketing Services

• Web Design, Development & Programming
  Mobile Responsive Website Programming
• SEO / Search Engine Optimization:
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• CMS / Content Management Systems:
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• Logos & Corporate Identity Systems
• Newsletters & Company Magazines
• Social Media Set Up And Coaching
• Social Media Advertising
• Facebook Campaigns And Training

• Book Covers
• Annual Reports
• Newspaper & Magazine Ads
• Radio
• Television
• Videos
• Tradeshow Booths
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• Brochures, Post Cards & Direct Mail
• Strategic Marketing Plans
• Reputation Management
• Blogs
• Catalogs
• Vehicle Wraps
• Graphic Design

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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